We also decided to take the back page of the local school newsletter that goes to all parents with a similar offer. That cost only $100 and the results were astonishing.

And the best part, Charlie, said Barry, is that once I get them through the door with the free eclair offer, I often get them as long-term customers. I make money right off the bat, and then it consolidates as they keep coming back.

That's fine for a bakery, but what about a mechanic? I can't just be giving away stuff.

Barry answered for me. Charlie, Brad and his team have more than 70 strategies to get more leads, and hundreds of ways to use each one. So you'll never be stuck. Your Coach will always help you through.

Little did Charlie know that the first new marketing strategy for his business would be a free wheel alignment, an alignment that has a perceived value of $60 or more and which would actually cost Charlie very little at all. And once the car is in the garage there are limitless opportunities of scoring more work, both on the spot and for the next time the car needs a full service.

With a bag of complimentary donuts in hand, we said good-bye to Barry and left.

Charlie and I Take a Ride and Talk about One of the Most Powerful Ways to Boost Conversion Rates That was the first part of the chassis, Charlie. Understanding how to get more leads, learning the importance of testing and measuring, and then remembering to focus on strategies that bring down the acquisition cost of your new customers.

I can certainly see how it's changed Barry's business, was all Charlie offered.

The principle is exactly the same for everyone.

Our next excursion was a trip along the highway. I wanted to expose Charlie to some billboards that advertised everything from hair care to chocolate bars.

Charlie, now that we've looked at a simple way of getting people through your door, remember that it's only 1 of 70 or so I'm going to teach you. I want 40